How does Microsoft Ads handle privacy and GDPR?

Microsoft Ads supports GDPR-compliant tracking through Universal Event Tracking (UET), consent-aware configuration, and integrations with CMPs like Usercentrics. We implement privacy-first setups including Google Tag Manager and Consent Mode v2.

Why should I add Microsoft Ads to my marketing mix?

Microsoft Ads typically offers lower CPCs, less competition, and unique targeting options like LinkedIn profile targeting — resulting in strong ROI when properly optimized.

Microsoft Ads - Your Smart Growth Accelerator

Launch high-performance, AI-powered campaigns across Microsoft platforms, Bing Search, and LinkedIn targeting — built to scale B2B and B2C demand with full CRM and analytics integration.

Book a Strategy Call

Growth Opportunities & Challenges

Why Microsoft Ads Deserves a Fresh Look

Opportunities

Reach millions of users on Microsoft Search, Outlook, Edge, Windows, and beyond
Unique LinkedIn profile targeting (by job title, company, industry, etc.)
Import campaigns from Google or Facebook for faster launch
Build custom audiences based on impressions (not just clicks)
Leverage AI in campaign creation and optimization
Surface your ads inside Microsoft CoPilot’s AI environment

Challenges

Many advertisers overlook Microsoft Ads or treat it as secondary
Tracking setup is often incomplete or not GDPR-compliant
Missed opportunities to sync CRM data and retarget high-value leads
Lack of tailored strategy for B2B or niche B2C audiences

Microsoft Advertising Statistics

23B

Monthly PC searches

785M

Unique PC users

52%

Business decision makers

24%

PC market share

Source: Microsoft Advertising planning data.

Our Guidance for Advertisers

We help you tap into Microsoft’s powerful ad ecosystem with full-funnel strategy, CRM integration, and privacy-first analytics. Get in front of buyers where competitors aren’t looking - and gain traction with LinkedIn-style targeting and AI-powered optimization.

Book your free orientation and strategy session today.

What You Get with the Microsoft Ads Accelerator

Microsoft Advertising Managed the Right Way

Microsoft Ads strategy tailored to your business and growth goals
Campaign setup across Search, Shopping, Audience and more
LinkedIn profile targeting setup (job title, industry, company size)
Privacy-oriented tracking setup with GA4, UET, and CMP tools
Conversion-focused keyword research, ad copy, and extensions
Full-funnel analytics and data-driven growth insights
Monthly performance review and optimization roadmap
Conversion optimization and campaign iteration
Strategy updates, performance reviews, ongoing support

Performance Marketing Process Flow: Analyze, Test, Scale.

Who It's For?

Who can benefit from Microsoft Advertising?

B2B companies seeking high-quality leads through intent-driven and professional profile targeting.
Ecommerce brands aiming to expand reach beyond Google Ads and reduce customer acquisition costs.
Export-oriented businesses that need to maintain discoverability and trust in international markets.
Advertisers already using Google Ads or Meta Ads who want to diversify and tap into underutilized channels.
Marketers focused on ROI looking for lower CPCs, scalable campaign structures, and measurable performance.
Brands using LinkedIn for organic or paid outreach who want to leverage LinkedIn profile targeting via Microsoft Ads.
Privacy-conscious companies that require GDPR-compliant, consent-based campaign tracking.

Book a free initial strategy session to discuss how you can benefit from Microsoft Ads.

Why WITTIGONIA?

As a Microsoft Advertising Partner, we help brands unlock the hidden potential of Microsoft’s ad network — from Bing Search to AI-enabled surfaces like CoPilot.

Our difference:

Strategy-first planning with CRM and analytics integration
AI-supported execution and targeting precision
Performance-focused reviews to optimize ROI
Privacy-first tracking to ensure compliance and trust

Operational Excellence

We run our business on the same tools we implement for clients.

From CRM and marketing automation to project delivery and analytics, every system we recommend is tested in our own growth engine.

Onboarding and ongoing support
Support portal and ticket management
Project planning and management
Management KPI dashboards
Transparent offers, quotes and billing
Remote assist troubleshooting and training

Trusted Expertise

We bring more than experience—we bring verified expertise.

Our certifications and proven project work give you the confidence that your campaigns are in expert hands.

Certified professionals
Experienced strategists
CRM and marketing expertise
Experience across multiple industries
Certified partnerships
Trusted by enterprises and brands

Featured Competencies and Partnerships

Our Microsoft Advertising Certification and Related Credentials:

Ready to unlock Microsoft Ads for Growth?

Let’s work together to turn Microsoft Ads into a scalable growth channel - with strategy and optimization support.

WITTIGONIA’s Microsoft Ads Accelerator is your fast track to smarter, AI-powered advertising - with native LinkedIn targeting, audience-building through impressions, and CRM integration for end-to-end funnel visibility. Whether you're scaling B2B SaaS, ecommerce, or professional services, we help you launch fast, optimize continuously, and surface your brand in the AI-driven future of search.

Book a free strategy session to explore how Microsoft Ads can complement or outperform your existing Google or social campaigns.

FAQ - Frequently Asked Questions

Where can Microsoft Ads show?

Microsoft Ads appear across the Microsoft Search Network (including Bing, Yahoo, and AOL) as well as Microsoft’s Audience Network on Outlook, MSN, Edge, and partner sites. Ads can also surface on LinkedIn and inside Microsoft CoPilot experiences, reaching millions of high-value users.

Can I use Microsoft Advertising in addition to Google Ads?

Yes. In fact, it’s one of the biggest advantages. Microsoft Ads allows you to import your Google Ads campaigns for quick setup. Running both platforms in parallel increases reach and allows you to diversify your traffic sources while maintaining consistent messaging.

What kind of campaigns can I run with Microsoft Ads?

Microsoft Ads supports Search, Shopping, Audience Network campaigns, Dynamic Search Ads, App Install campaigns, and remarketing campaigns. It’s also the only platform that offers LinkedIn profile targeting directly in the ad setup.

How does Microsoft Advertising handle privacy and GDPR?

Microsoft Ads offers privacy-compliant tracking options including Microsoft UET (Universal Event Tracking) and built-in consent management. We configure campaigns to align with GDPR, TTDSG, and Consent Mode v2 using tools like Usercentrics, Google Tag Manager, and Zoho for CRM integration.

Is Microsoft Ads only for B2B?

No. While LinkedIn targeting makes it powerful for B2B, Microsoft Ads also delivers strong results for ecommerce, local services, and high-value consumer products — especially where competitors underinvest compared to Google Ads.

Can you integrate Microsoft Ads with my CRM or analytics tools?

Yes. We specialize in integrating Microsoft Ads with Zoho CRM and other platforms. This provides full-funnel tracking, from ad impression to lead capture, scoring, and follow-up.

Why should I add Microsoft Advertising to my marketing mix?

Microsoft Ads typically has lower CPCs than Google Ads, less competition, and unique targeting capabilities. This combination often results in higher-quality traffic and a better ROI, especially when campaigns are correctly set up and optimized.

Can you manage privacy-first audience building and remarketing?

Absolutely. We implement server-side tagging, consent-aware remarketing lists, and privacy-first analytics to help you build and segment audiences in a compliant, future-proof way.

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