Precision Targeting at Scale: Key to Effective B2B Lead Generation
Summary
In this webinar, Thomas Wittig discusses effective B2B lead generation campaigns and common mistakes to avoid. He emphasizes the importance of precision targeting at scale and the use of consented data streams. Thomas also highlights the need for proper audience setup, using the right KPIs, and frequent campaign reviews and adjustments. He discusses the implementation of CRM automation, the power of profile targeting in Microsoft Advertising, and the importance of feedback loops in optimizing campaigns. Thomas concludes by offering assistance in implementing best practices for privacy compliance and providing growth insights workshops.
Takeaways
- Precision targeting at scale is crucial for effective B2B lead generation campaigns.
- Consented data streams are essential to comply with privacy regulations and ensure data quality.
- Proper audience setup, using the right KPIs, and frequent campaign reviews and adjustments are key to campaign success.
- CRM automation and integrated platforms streamline lead management and improve efficiency.
- Profile targeting in Microsoft Advertising offers untapped opportunities for B2B marketing.
- Feedback loops help optimize campaigns by refining targeting and leveraging transactional data.
- Implementing best practices for privacy compliance is necessary for successful B2B marketing.
- Growth insights workshops and dashboard optimization can enhance campaign performance and decision-making.
Chapters
00:00 Introduction: Effective B2B Lead Generation
01:02 Precision Targeting at Scale
02:11 Consented Data Streams
03:40 Audience Setup and KPIs
05:05 Campaign Reviews and Adjustments
08:49 Campaign Ramp Up and Patience
18:40 Profile Targeting in Microsoft Advertising
21:28 Optimizing for Windows Devices
23:49 Implementing Best Practices for Privacy Compliance
24:19 Growth Insights Workshops and Dashboard Optimization
25:41 Conclusion and Call to Action