Data Analytics & Business Intelligence

Transform raw data into actionable growth strategies.

Data Analytics & Business Intelligence Practice

Transform raw data into actionable growth strategies. We empower organizations to optimize planning and decision-making through advanced data analytics and custom business intelligence solutions.

In an environment of increasing complexity, finding the path to sustained performance requires more than just intuition. We help you cut through the noise to surface hidden insights that drive measurable performance improvements.

From R&D to Marketing, Sales, and Support, we enable your teams to leverage data as a strategic asset—building the capabilities needed to identify opportunities and secure a competitive advantage.

How We Help Our Clients

Comprehensive solutions for data maturity and growth

We structure our services into three focused pillars to meet you exactly where you are in your data journey. Expand the sections below to explore our capabilities.

Advanced Data analytics

Predictive Analytics & ML

Go beyond historical reporting. We use machine learning and statistical models to identify trends, forecast performance, and uncover hidden drivers of growth.

Data Mining & Pattern Recognition

Surface actionable insights from complex datasets. We help you structure unstructured data to find new product opportunities or customer segments.

Risk Analysis & Modeling

Quantify your risk exposure in projects or portfolios. We build static, dynamic and probabilistic models to help you understand potential outcomes and safeguard performance over time.

Marketing & Sales Attribution

Understand which channels drive real value. We analyze customer journey data to optimize your marketing spend and improve conversion rates.

Management KPI Dashboards

Executive Cockpits

Get a real-time view of your critical success factors. We design coherent dashboards that visualize the health of your business at a glance.

Dynamic Balanced Scorecards

Align your organization's strategy with operations. We implement scorecards that track Financial, Customer, Process, and Learning metrics in a unified view. Organize data into stock-and-flow consistent views.

Report Automation

Stop wasting time on manual spreadsheets. We automate your weekly and monthly reporting cycles so your team can focus on analysis, not data entry.

Data Integration (ETL)

Break down data silos. We connect your CRM, ERP, and Marketing tools (Google Analytics, Zoho CRM, Salesforce) into a single source of truth.

INSIGHTS & SURVEYS

Stakeholder & Employee Surveys

Measure engagement and culture. We design and analyze anonymous surveys to understand team sentiment and identify areas for organizational improvement.

Customer Experience (CX) Feedback

Capture the voice of your customer. We implement Net Promoter Score (NPS) and satisfaction loops to identify friction points in your service delivery. We help you analyse and improve key drivers of performance.

Market Research & Panels

Validate your strategy with external data. We manage online panels and market studies to test new product concepts or pricing strategies before launch.

Survey Platform Implementation

We help you select and set up the right tools (Qualtrics, LimeSurvey, Zoho Survey) to ensure data privacy and high response rates.

Featured Capabilities

Dynamic KPI Dashboard

Dynamic KPI Dashboards

Monitor performance in real-time. We build coherent executive dashboards that visualize the feedback structure of your business - from financials to operations.

Zoho Analytics report about marketing kpi

Marketing KPI Optimization

Stop optimizing for vanity metrics. We implement the 3-Stage KPI Framework (Traction → Efficiency → Financials) to ensure your campaigns drive sustainable growth and ROI.

Deep-Dive Driver Analysis: From NPS to Actionable Insights

Insights & Stakeholder Surveys

Capture the voice of your market and employees. From Customer Experience (CX) loops to organizational culture surveys, we turn qualitative feedback into quantitative action plans.

Data Insights for Planning and Optimization

We belief that data maturity and decision intelligence are a key enabler in business enterprises and public organizations.

In increasingly complex markets, clarity is your strongest asset. Robust management KPI dashboards and analytics frameworks play a vital role in advancing organizational resilience, agility, and competitiveness.

Featured Competencies

Advanced Analytics & AI

Leverage Machine Learning and Generative AI to uncover deep insights and predictive trends.

  • Zoho Analytics (Zia AI)
  • GenAI / LLM Integration
  • Zoho DataPrep
  • Predictive Modeling (ML)
  • KNIME, Python, R

Business Intelligence (BI)

Systematic development of coherent management dashboards that capture the feedback structure of your business.

  • Zoho Analytics
  • Microsoft PowerBI
  • Google LookerStudio
  • Data Connectors, ETL
  • Google Analytics

Surveys & Market Research

From research design to multivariate analysis. We turn stakeholder feedback into actionable drivers.

  • Zoho Survey
  • Qualtrics / LimeSurvey
  • Key Driver Analysis
  • Customer Experience (CX)
  • Employee Engagement

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WITTIGONIA insights logo - The research and data intelligence practice of WITTIGONIA.

WITTIGONIA insights is our dedicated research and intelligence practice. We continuously monitor market dynamics, economic trends, and technological shifts to develop the proprietary models and frameworks used in our client engagements.

By bridging the gap between academic rigor and practical application, WITTIGONIA insights ensures that your data strategy is built on proven methodologies and forward-looking research.

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