Thomas Wittig
CEO and Founder
Thomas develops digital strategies, supports data-driven optimization and builds AI-enabled capabilities for enterprises and brands.
About Thomas Wittig
Thomas Wittig is the founder and principal strategist at WITTIGONIA. His work sits at the intersection of AI-powered marketing systems, performance optimization, and systemic thinking. Through a combination of consulting, teaching, and platform expertise, he helps businesses scale with clarity, control, and purpose.
Focus Areas
Thomas Wittig leads WITTIGONIA in the core practices:
Digital Marketing & AI-Driven Growth
He is a certified digital marketing expert with credentials across marketing and advertising platforms including Google, LinkedIn, Microsoft, Amazon, Pinterest, and TikTok. His work includes full-funnel campaigns, cross-channel strategies, CRM-integrated marketing and sales architecture, performance marketing, analytics using tools like Google Analytics, Looker Studio, Zoho Analytics, KNIME and more.
Thomas is constantly testing to platforms, tools and approaches to bring growth into client projects. He is also enabling enterprises to advance their privacy-first, agile and test-driven marketing.
Data Analytics & System Dynamics
With a background in system dynamics modeling and applied analytics, Thomas designs business simulations and dashboarding tools that help leaders make informed decisions under uncertainty. He leads workshops and teaches business dynamics, systemic innovation and digital strategy as Associate Lecturer at DHBW, Cooperative State University, and other institutions.
Systemic Leadership Practice
Thomas leads workshop seminars in systemic leadership and mentors executives and next generation leaders. In this work, Thomas integrates the rational dimensions with the "inner game". He has delivered these workshops for leaders, teams and practitioners in may countries including Brazil, China, Mexico, Italy, Portugal, Germany, Switzerland and online.
Previous Work Experiences
Corporate
- Microsoft Corporation, USA.
- Microsoft EMEA.
- SAP SE.
- iQuest Group
International and NPO
- EBRD, The European Bank for Reconstruction and Development
- European Commission
- Swiss Federal Commission for Technology and Innovation (now InnoSuisse)
- International System Dynamics Society
Credentials and Certifications
Academic Background
- Technical University Munich (TUM)
- Worcester Polytechnic Institute (WPI)
- Université Européenne Jean Monnet (UEJM).
Executive Leadership Training
- Wharton Executive School. Microsoft Corporate Leadership Program.
- INSEAD. SAP Global Leadership Program.
- CQM, Center for Quality Management.
- MCE, Management Center Europe.
Certifications and Expertise
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Google Ads App Campaigns
- Google Ads AI-Powered Shopping
- Amazon Advertising
- Microsoft Advertising
- Linkedin Advertising
- TikTok Advertising
- Google Analytics
- KNIME Data Science, AI, Machine Learning
- KNIME Advanced Proficiency
- R programming and statistical analysis
- Bayesian Statistics
Published Work on wittigonia.net
Zoho CRM: From Sales Tool to Growth Engine.
5 Strategic Priorities to Upgrade Your Recruiting Strategy 2025 From Crisis Mode to AI-Enabled Talent Strategy The recruiting landscape has reached a breaking point. Organizations face an accelerating shortage of skilled workers while demographic shifts see Baby Boomers exiting the workforce at unprecedented rates. Meanwhile, hiring teams operate in perpetual crisis mode, burned out from
How Online Simulation Workshops Build Teams and Strategic Insights A Complete Guide to Management Flight Simulators Management simulation workshops represent a transformative approach to organizational learning, combining the proven principles of experiential education with cutting-edge system dynamics modeling. These interactive environments enable teams to test strategies, surface mental models, and accelerate capability development without the
Curb your impatience! And look at the right digital marketing campaign KPIs at the right time.
Customer Success Teams have a major impact on recurring revenue growth. How to align and set SMART objectives for superior customer experience and performance?
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