How churn and network effects impact customer base growth and MRR
Advancing the Transformation Dynamics Framework.
A changing composition of cohorts in the customer base can have significant impact and provide misleading KPI and metrics.
Is there enough time to accelerate and compete?
What does “available and addressable market” actually mean?
Successful launch and growth of a project or startup requires understanding the dynamics of market growth, audience cohorts and time to act.
Why do we see so many plans and forecasts shaped like “hockey sticks”? Why is estimating and managing viral adoption and exponential growth so difficult – a BIG challenge for startups, project managers investors, managers and policy makers.