What makes a good lead ?

A WITTIGONIA® Insights Poll

What makes a good sales lead?

Generating a high quality leads for sales and marketing activities are important for any business and initiative. In this short survey we ask the simple question:

What are you considering as important elements of a good sales lead? What are the top three that would add the most value?

The quality of the lead determines not only the conversion but also the customer acquisition costs (CAC). On the other hand the more information and data points you have about the prospect the more expensive the cost of a lead might be.

Participant information

This is a first short survey. It is part of a sequence which leads to some new insights and strategies. We will not yet reveal the topic. So stay tuned.

In parallel we are also conducting a short industry survey about this topic.

Please take a minute to participate in the poll.

And please participate in the short survey. We will share the insights with participants.

In addition the participants will get accesses to a special briefing.

Further Reading:

Briefings in WITTIGONIA® Online Academy

Joint us on Twitter, Facebook and Google+.

Participate in the Insights survey

Would you like to participate in the complete, short survey and receive the Insights Report?

Participants will also be invited to the briefing about this topic with growth marketing tips.

Insights report

Yes, keep me informed about the WITTIGONIA® Insights Report:

Custom Insight Surveys

Would you like to conduct a custom survey for your organisation or business? Please contact us to discuss your requirements.