A Workshop Seminar
Rapid change in society and technology led to new phenomena. Everybody talks about “viral marketing”, “SaaS”, “growth hacking” and “conversion”. But how does exponential, viral growth actually happen? Why do some business model innovations, new products and campaigns not work or even turn into storm and death spiral?
This workshops starts with the basic and explores the dynamics of change:
- Where does s-shape growth come from?
- What are the conditions for exponential growth?
- What can be done to mobilise a dormant customer base?
- How can productivity and profitability be improved?
- Where, when and how do we need to focus and allocate resources?
Systems Thinking & Systems Acting
In-Company workshops: any time. Please contact us.
Next open events in Zürich, Berlin, Cologne, Munich, Rhein-Main area and international locations will be announced soon here or in our Event Newsletter .
You would like to host this event in-house? Please contact us.
Details and registration.
Workshop Seminar (ganztags)
- Basics: how does exponential, viral growth happen? Why does it not occur?
- Dealing with complexity: feedback structure, delay, accumulation.
- Growth strategies
- “Go viral or go home!” – Viral marketing, growth.
- “Chicken & Egg” – Starting a customer base, but how?
- Resource allocation: focus areas, who, what, when and where?
- Optimising a customer base („Installed Base Profitability“)
- Dealing with quality issues („Quality Impact“)
- Multi-Player/Team Simulation (depending on group size)
- Demographic change in organisations and markets.
- „Growth Clinic“: Coaching participants with their specific challenges.
- People who are concerned with concept, management, delivery and optimisation of campaigns, new products and programs.
- Marketeers, Project managers, Program Managers.
- Professionals and managers in Marketing, HR, Product Management, Service, Design and Delivery.
- Enterprises, Startups, SME and other organisations who are looking for accelerated growth and international expansion.
- Introduction into system dynamics and managing complexity.
- Developing system thinking and system acting skills.
- Verbesserung des Verständnisses, wie es zum linearen, oder viralen Wachstum kommt?
Approach and working mode
- Short lectures and talks
- Practical examples
- Simulation, Visualisation
- Work in small groups
- Q&A, Coaching
The workshop seminar is led and facilitated by experts who combine a rich set of industry experience with formal education in the respective area. Occasionally we are engaging guest speaker and other experts and co-facilitators.
Workshop leader and facilitator: Thomas Wittig (LinkedIn Profil)
Thomas (“Tom”) Wittig
Tom combines a formal training in system dynamics modelling and management of complexity with his extensive industry and leadership experience as executive, innovator, active investment partner and entrepreneur.
As founder and managing director of WITTIGONIA, Thomas is working with business customers, boards, policy maker and managers of international organisations and as active investment partner and entrepreneur he is working with startups and companies who are in need of innovation and optimising performance.
Tom led build-up, development, transformation and new ventures. He lived in several countries and worked with internal teams and leadership teams. He is an alumni of global leadership programs at Microsoft Corporation and SAP SE and is a mentor of top talents and next generation managers.
“…Yes we hear this again and again: Don’t bring me your hockey-stick forecasts. I thought that I understood. But now I really get it what these guys are looking at!….”
“…This gave us a “management flight simulator” to discuss different strategic options. It is not about the exact outcome, but asking the right questions…..”
“…Amazing, this was so real and very close to our situation. I got some new insights and ideas our of this…”
“…After I completed the one-minute-survey and assessment I said: That can’t be! But it explained a lot. After the workshop session I know why…”
“…I am glad we took this workshop as a team. It opened a lot of eyes. As a result we have developed a better and mutual understanding about the implications of upstream marketing and downstream delivery…”